praca.info — a new platform designed to connect employers with job seekers — required a complete visual identity, with the logo as its foundation. The challenge was ambitious: to build a cohesive, recognizable brand entirely from scratch, one that feels professional, modern, and approachable.
The goal was to capture the platform’s universal character, appealing both to young graduates starting their careers and to experienced professionals and recruiters searching for top talent.
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The entire process — from concept development, through logo design, to creating all other elements of the visual identity — was entrusted to me with full creative freedom. I focused on simplicity, clarity, and a color palette that inspires trust while reflecting the dynamic nature of the job market. The final result met the client’s expectations 100% and became the solid foundation of praca.info’s brand image.
